Tobii lisa.pokrupa@tobii.com https://video.tobii.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Tobii episodic no https://video.tobii.com/files/rv1.3/sitelogo.gif https://video.tobii.com http://video.tobii.com/winning-attention-with-out-of-home <p>The British destination media owner Limited space partnered with Tobii Pro’s Research Consultancy Tobii Pro Insight to conduct an eye-tracking study amongst retail destination visitors, aiming to gain a better understanding of the behaviour of their audiences and to evaluate the impact and effectiveness of different advertising formats in the retail space. <p>In this webinar, Researcher Alice Hitchcock from Tobii Pro Insight and Marketing &amp; Brand Manager Samuel Maskell from Limited Space look back at the joint project and discuss:</p> <p>- How to successfully conduct advertising research in an authentic real-world setting<br> - Which type of insights can be gained from an eye tracking study<br> - How these insights inform business decisions</p></p><p><a href="http://video.tobii.com/winning-attention-with-out-of-home"><img src="http://video.tobii.com/64968577/65117148/738ee07be7c2a554dde41e65acadf94f/standard/download-14-thumbnail.jpg" width="600" height="338"/></a></p> http://video.tobii.com/photo/65117148 Fri, 13 Nov 2020 11:06:39 GMT Winning attention with out-of-home advertising The British destination media owner Limited space partnered with Tobii Pro’s Research Consultancy Tobii Pro Insight to conduct an eye-tracking study amongst retail destination visitors, aiming to gain a better understanding of the behaviour of their audiences and to evaluate the impact and effectiveness of different advertising formats in the retail space. In this webinar, Researcher Alice Hitchcock from Tobii Pro Insight and Marketing Brand Manager Samuel Maskell from Limited Space look back at the joint project and discuss: - How to successfully conduct advertising research in an authentic real-world setting - Which type of insights can be gained from an eye tracking study - How these insights inform business decisions The British destination media owner Limited space partnered with Tobii Pro’s Research Consultancy Tobii Pro Insight to conduct an eye-tracking study amongst retail destination visitors, aiming to gain a better understanding of the behaviour of... Tobii 33:09 <p>The British destination media owner Limited space partnered with Tobii Pro’s Research Consultancy Tobii Pro Insight to conduct an eye-tracking study amongst retail destination visitors, aiming to gain a better understanding of the behaviour of their audiences and to evaluate the impact and effectiveness of different advertising formats in the retail space. <p>In this webinar, Researcher Alice Hitchcock from Tobii Pro Insight and Marketing &amp; Brand Manager Samuel Maskell from Limited Space look back at the joint project and discuss:</p> <p>- How to successfully conduct advertising research in an authentic real-world setting<br> - Which type of insights can be gained from an eye tracking study<br> - How these insights inform business decisions</p></p><p><a href="http://video.tobii.com/winning-attention-with-out-of-home"><img src="http://video.tobii.com/64968577/65117148/738ee07be7c2a554dde41e65acadf94f/standard/download-14-thumbnail.jpg" width="600" height="338"/></a></p> advertising advertising research eye tracking o-o-h advertising tobiipro webinar http://video.tobii.com/how-eye-tracking-insights-improve <p>In this webinar, Jennifer Heuss, linguistic anthropologist and shopper insights expert, and Jon Ward, Commercial Director EMEA Tobii Pro, discuss how state-of-the-art shopper research informs and improves store design&nbsp;decisions. Illustrated with numerous examples they show how the integration of eye tracking not only delivers astonishing insights on consumer behavior but also creates true competitive advantage.</p><p><a href="http://video.tobii.com/how-eye-tracking-insights-improve"><img src="http://video.tobii.com/60445027/64624220/7084aecda920ea9acb032df8f059f2f4/standard/download-7-thumbnail.jpg" width="600" height="338"/></a></p> http://video.tobii.com/photo/64624220 Wed, 07 Oct 2020 14:39:44 GMT How eye tracking insights improve retail store design In this webinar, Jennifer Heuss, linguistic anthropologist and shopper insights expert, and Jon Ward, Commercial Director EMEA Tobii Pro, discuss how state-of-the-art shopper research informs and improves store designdecisions. Illustrated with numerous examples they show how the integration of eye tracking not only delivers astonishing insights on consumer behavior but also creates true competitive advantage. In this webinar, Jennifer Heuss, linguistic anthropologist and shopper insights expert, and Jon Ward, Commercial Director EMEA Tobii Pro, discuss how state-of-the-art shopper research informs and improves store designdecisions. Illustrated with... Tobii 48:22 <p>In this webinar, Jennifer Heuss, linguistic anthropologist and shopper insights expert, and Jon Ward, Commercial Director EMEA Tobii Pro, discuss how state-of-the-art shopper research informs and improves store design&nbsp;decisions. Illustrated with numerous examples they show how the integration of eye tracking not only delivers astonishing insights on consumer behavior but also creates true competitive advantage.</p><p><a href="http://video.tobii.com/how-eye-tracking-insights-improve"><img src="http://video.tobii.com/60445027/64624220/7084aecda920ea9acb032df8f059f2f4/standard/download-7-thumbnail.jpg" width="600" height="338"/></a></p> eyetracking shopper insights shopper research shopper studies tobiipro webinar http://video.tobii.com/webinar-introduction-to-tobii-pro <p><br>In this Webinar we will illustrate: <br><ul><li>The software's current capabilities and offering</li><li>How to design screen-based eye tracking experiments - from concept to execution</li><li>How to prepare a recording for further analysis - an explanation of the Times of Interest (TOI) concept</li><li>How to deal with the output - an introduction to various metrics (formats) and data export</li><li>Where you can learn more about Tobii Pro Lab and eye tracking Disclaimer: the live Q&amp;A is not part of this recording. <br><br>In case you further questions, please contact sales@tobii.com<br><br></li></ul></p><p><a href="http://video.tobii.com/webinar-introduction-to-tobii-pro"><img src="http://video.tobii.com/49543328/58147429/09d969b2b816f21c332b254f73875015/standard/download-2-thumbnail.jpg" width="600" height="338"/></a></p> http://video.tobii.com/photo/58147429 Wed, 11 Dec 2019 11:27:16 GMT Webinar: Introduction to Tobii Pro Lab - March 2020 In this Webinar we will illustrate: The software's current capabilities and offeringHow to design screen-based eye tracking experiments - from concept to executionHow to prepare a recording for further analysis - an explanation of the Times of Interest (TOI) conceptHow to deal with the output - an introduction to various metrics (formats) and data exportWhere you can learn more about Tobii Pro Lab and eye tracking Disclaimer: the live QA is not part of this recording. In case you further questions, please contact sales@tobii.com In this Webinar we will illustrate: The software's current capabilities and offeringHow to design screen-based eye tracking experiments - from concept to executionHow to prepare a recording for further analysis - an explanation of the Times of... Tobii 39:31 <p><br>In this Webinar we will illustrate: <br><ul><li>The software's current capabilities and offering</li><li>How to design screen-based eye tracking experiments - from concept to execution</li><li>How to prepare a recording for further analysis - an explanation of the Times of Interest (TOI) concept</li><li>How to deal with the output - an introduction to various metrics (formats) and data export</li><li>Where you can learn more about Tobii Pro Lab and eye tracking Disclaimer: the live Q&amp;A is not part of this recording. <br><br>In case you further questions, please contact sales@tobii.com<br><br></li></ul></p><p><a href="http://video.tobii.com/webinar-introduction-to-tobii-pro"><img src="http://video.tobii.com/49543328/58147429/09d969b2b816f21c332b254f73875015/standard/download-2-thumbnail.jpg" width="600" height="338"/></a></p> lab scientific research screen based software sr webinar http://video.tobii.com/quick-tech-topic-whats-between-your <p>An essential capability of eye trackers is to determine where your eyes are so that an accurate point of gaze can be estimated. With the advent of onboard gyroscopes and accelerometers on wearable eye trackers, understanding how the user space is mapped and measured is an important aspect of making sense of this useful data stream. This webinar explores spatial coordinate systems in both screen-based and wearable eye tracking.</p><p><a href="http://video.tobii.com/quick-tech-topic-whats-between-your"><img src="http://video.tobii.com/16107558/18099300/47fc055f76844b7276807ce7df404bbf/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> http://video.tobii.com/photo/18099300 Wed, 05 Jul 2017 16:26:40 GMT Quick Tech Topic: What’s Between Your Eyes and the Eye Tracker? An essential capability of eye trackers is to determine where your eyes are so that an accurate point of gaze can be estimated. With the advent of onboard gyroscopes and accelerometers on wearable eye trackers, understanding how the user space is mapped and measured is an important aspect of making sense of this useful data stream. This webinar explores spatial coordinate systems in both screen-based and wearable eye tracking. An essential capability of eye trackers is to determine where your eyes are so that an accurate point of gaze can be estimated. With the advent of onboard gyroscopes and accelerometers on wearable eye trackers, understanding how the user space is... Tobii 34:44 <p>An essential capability of eye trackers is to determine where your eyes are so that an accurate point of gaze can be estimated. With the advent of onboard gyroscopes and accelerometers on wearable eye trackers, understanding how the user space is mapped and measured is an important aspect of making sense of this useful data stream. This webinar explores spatial coordinate systems in both screen-based and wearable eye tracking.</p><p><a href="http://video.tobii.com/quick-tech-topic-whats-between-your"><img src="http://video.tobii.com/16107558/18099300/47fc055f76844b7276807ce7df404bbf/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> glasses 2 inc quick tech topic quick tech webinar webinar x3 http://video.tobii.com/researcher-spotlight-the-effect-of <p>Human error is one of the main causal factors in up to 80% of all accidents across various industries. Cognitive processes have been found to play a significant role in contributing to the human errors that lead to construction accidents. The SARMAD research team connects construction workers’ eye movements and measures of their cognitive processes to their individual characteristics and situational awareness in order to better predict human errors and mitigate their risks. By synthesizing cognitive science and construction safety, this project yields metrics for identifying at-risk workers, pinpointing required personalized safety training, and, eventually, improving future personal protective equipment to measure construction workers’ situation awareness in real time.<p></p> <p>This webinar is hosted by Wilkey Wong, the Director of Knowledge Services for Tobii Pro, and presented by Sogand Hasanzadeh, a Graduate Research Assistant in the Durham School of Architectural Engineering and Construction at the University of Nebraska-Lincoln. Hasanzadeh’s research primarily focuses on project delivery systems, procurement methods, team building, dispute resolution, and situational awareness in the construction industry.</p> <p>YouTube Links Referenced in Presentation:<br> <a href="https://youtu.be/fQxGiM8mQ98">https://youtu.be/fQxGiM8mQ98</a><br> <a href="https://youtu.be/2m8jeIjTzYk">https://youtu.be/2m8jeIjTzYk</a></p></p><p><a href="http://video.tobii.com/researcher-spotlight-the-effect-of"><img src="http://video.tobii.com/12732911/17600752/afe1446b0fbca5d71ea614407d7625c3/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> http://video.tobii.com/photo/17600752 Wed, 07 Jun 2017 14:29:36 GMT Researcher Spotlight: The Effect of Construction Workers’ Cognitive Abilities... Human error is one of the main causal factors in up to 80% of all accidents across various industries. Cognitive processes have been found to play a significant role in contributing to the human errors that lead to construction accidents. The SARMAD research team connects construction workers’ eye movements and measures of their cognitive processes to their individual characteristics and situational awareness in order to better predict human errors and mitigate their risks. By synthesizing cognitive science and construction safety, this project yields metrics for identifying at-risk workers, pinpointing required personalized safety training, and, eventually, improving future personal protective equipment to measure construction workers’ situation awareness in real time. This webinar is hosted by Wilkey Wong, the Director of Knowledge Services for Tobii Pro, and presented by Sogand Hasanzadeh, a Graduate Research Assistant in the Durham School of Architectural Engineering and Construction at the University of Nebraska-Lincoln. Hasanzadeh’s research primarily focuses on project delivery systems, procurement methods, team building, dispute resolution, and situational awareness in the construction industry. YouTube Links Referenced in Presentation: https://youtu.be/fQxGiM8mQ98 https://youtu.be/2m8jeIjTzYk Human error is one of the main causal factors in up to 80% of all accidents across various industries. Cognitive processes have been found to play a significant role in contributing to the human errors that lead to construction accidents. The... Tobii 26:03 <p>Human error is one of the main causal factors in up to 80% of all accidents across various industries. Cognitive processes have been found to play a significant role in contributing to the human errors that lead to construction accidents. The SARMAD research team connects construction workers’ eye movements and measures of their cognitive processes to their individual characteristics and situational awareness in order to better predict human errors and mitigate their risks. By synthesizing cognitive science and construction safety, this project yields metrics for identifying at-risk workers, pinpointing required personalized safety training, and, eventually, improving future personal protective equipment to measure construction workers’ situation awareness in real time.<p></p> <p>This webinar is hosted by Wilkey Wong, the Director of Knowledge Services for Tobii Pro, and presented by Sogand Hasanzadeh, a Graduate Research Assistant in the Durham School of Architectural Engineering and Construction at the University of Nebraska-Lincoln. Hasanzadeh’s research primarily focuses on project delivery systems, procurement methods, team building, dispute resolution, and situational awareness in the construction industry.</p> <p>YouTube Links Referenced in Presentation:<br> <a href="https://youtu.be/fQxGiM8mQ98">https://youtu.be/fQxGiM8mQ98</a><br> <a href="https://youtu.be/2m8jeIjTzYk">https://youtu.be/2m8jeIjTzYk</a></p></p><p><a href="http://video.tobii.com/researcher-spotlight-the-effect-of"><img src="http://video.tobii.com/12732911/17600752/afe1446b0fbca5d71ea614407d7625c3/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> eye tracker eye tracking researcher spotlight safety SR tobii pro utility of eye tracking webinar http://video.tobii.com/tobii-pro-research-spotlight-1 <p>It is a difficult challenge to develop algorithms to characterize scan paths (time-based order of eye fixations) or scan path sequences (scan paths expressed in enumerated types), especially when the spatial locations of targets or information blocks on the display dynamically move (e.g. an air traffic control radar display). In addition, the algorithms should convey meaningful results with respect to the purpose of the analysis and associated task types. This Researcher Spotlight Webinar will be introducing Dr. Ziho Kang's recently developed and/or adapted approaches to effectively characterize and visualize seemingly complex eye movements.<p></p> <p>This webinar will be hosted by Wilkey Wong, the Director of Knowledge Services for Tobii Pro, and presented by Dr. Ziho Kang, an Assistant Professor in the College of Engineering at The University of Oklahoma. Dr. Kang’s research objective is to characterize, model, and analyze human decision-making processes in order to understand human behavior and to inform the design of complex systems.</p></p><p><a href="http://video.tobii.com/tobii-pro-research-spotlight-1"><img src="http://video.tobii.com/12732912/17528152/ce072eb042b9cb351c516658a7e3b51e/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> http://video.tobii.com/photo/17528152 Wed, 31 May 2017 13:15:08 GMT Tobii Pro Research Spotlight Seminar Series: Data Visualization in Eye... It is a difficult challenge to develop algorithms to characterize scan paths (time-based order of eye fixations) or scan path sequences (scan paths expressed in enumerated types), especially when the spatial locations of targets or information blocks on the display dynamically move (e.g. an air traffic control radar display). In addition, the algorithms should convey meaningful results with respect to the purpose of the analysis and associated task types. This Researcher Spotlight Webinar will be introducing Dr. Ziho Kang's recently developed and/or adapted approaches to effectively characterize and visualize seemingly complex eye movements. This webinar will be hosted by Wilkey Wong, the Director of Knowledge Services for Tobii Pro, and presented by Dr. Ziho Kang, an Assistant Professor in the College of Engineering at The University of Oklahoma. Dr. Kang’s research objective is to characterize, model, and analyze human decision-making processes in order to understand human behavior and to inform the design of complex systems. It is a difficult challenge to develop algorithms to characterize scan paths (time-based order of eye fixations) or scan path sequences (scan paths expressed in enumerated types), especially when the spatial locations of targets or information... Tobii 36:18 <p>It is a difficult challenge to develop algorithms to characterize scan paths (time-based order of eye fixations) or scan path sequences (scan paths expressed in enumerated types), especially when the spatial locations of targets or information blocks on the display dynamically move (e.g. an air traffic control radar display). In addition, the algorithms should convey meaningful results with respect to the purpose of the analysis and associated task types. This Researcher Spotlight Webinar will be introducing Dr. Ziho Kang's recently developed and/or adapted approaches to effectively characterize and visualize seemingly complex eye movements.<p></p> <p>This webinar will be hosted by Wilkey Wong, the Director of Knowledge Services for Tobii Pro, and presented by Dr. Ziho Kang, an Assistant Professor in the College of Engineering at The University of Oklahoma. Dr. Kang’s research objective is to characterize, model, and analyze human decision-making processes in order to understand human behavior and to inform the design of complex systems.</p></p><p><a href="http://video.tobii.com/tobii-pro-research-spotlight-1"><img src="http://video.tobii.com/12732912/17528152/ce072eb042b9cb351c516658a7e3b51e/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> data visualization eye tracker eye tracking human behavior research spotlight tobii pro webinar webinar http://video.tobii.com/eye-tracking-infants-and-children <p>Developmental science has long been using eye tracking productively to study perception, cognition, and numeracy in children. In this webinar, we will introduce some of the questions investigated by infant and child development researchers and the experimental approaches taken to probe these capabilities.</p><p><a href="http://video.tobii.com/eye-tracking-infants-and-children"><img src="http://video.tobii.com/12732915/13694694/c321bdc0e0469b4ca125c742ccb6d796/standard/download-1-thumbnail.jpg" width="600" height="337"/></a></p> http://video.tobii.com/photo/13694694 Tue, 24 May 2016 12:49:08 GMT Eye Tracking Infants and Children- What the Littlest Eyes Can Tell Us Developmental science has long been using eye tracking productively to study perception, cognition, and numeracy in children. In this webinar, we will introduce some of the questions investigated by infant and child development researchers and the experimental approaches taken to probe these capabilities. Developmental science has long been using eye tracking productively to study perception, cognition, and numeracy in children. In this webinar, we will introduce some of the questions investigated by infant and child development researchers and the... Tobii <p>Developmental science has long been using eye tracking productively to study perception, cognition, and numeracy in children. In this webinar, we will introduce some of the questions investigated by infant and child development researchers and the experimental approaches taken to probe these capabilities.</p><p><a href="http://video.tobii.com/eye-tracking-infants-and-children"><img src="http://video.tobii.com/12732915/13694694/c321bdc0e0469b4ca125c742ccb6d796/standard/download-1-thumbnail.jpg" width="600" height="337"/></a></p> child research developmental research webinar http://video.tobii.com/tobii-pro-studio-walkthough <p></p><p><a href="http://video.tobii.com/tobii-pro-studio-walkthough"><img src="http://video.tobii.com/10820436/12191324/91d8c5adff17b50bfd091b935541953d/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> http://video.tobii.com/photo/12191324 Mon, 05 Oct 2015 08:16:43 GMT Tobii Pro Studio walkthough Tobii 10:06 <p></p><p><a href="http://video.tobii.com/tobii-pro-studio-walkthough"><img src="http://video.tobii.com/10820436/12191324/91d8c5adff17b50bfd091b935541953d/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> studio webinar