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            <pubDate>Mon, 19 Jun 2023 06:58:15 GMT</pubDate>
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            <title>Seeing blind spots: Using eye tracking to reveal users' hidden challenges -...</title>
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            <description>&lt;p&gt;In a BBC radio program Tim was described as a "neuroscientist gone rogue" because he now applies his knowledge as a vision scientist to commercial issues in design optimization and behavioral change.&lt;/p&gt;
&lt;p&gt;After graduating with a degree in Mathematics (University of Sheffield, UK), Tim traveled the world as a software developer, living and working in the US, Asia and Switzerland. He returned to university in 2005 to study Psychology and completed his PhD in visual neuroscience, decision making and aesthetic perception at Royal Holloway, University of London in 2010; where he continues to research and teach as he is an honorary research associate. In 2011, he co-founded Acuity Intelligence Ltd, which defined itself as a research company based on scientific principles, specializing in real-world applications of eye tracking, biometrics and cognitive neuroscience.&lt;/p&gt;
&lt;p&gt;During his 7 years as Research Director, he led all research and development within the company, working with companies as diverse as P&amp;G, Coca-Cola, Unilever, GSK, BAe Systems, Ralph Lauren, BskyB, Jaguar Land Rover, The Guardian, Premier Foods and Walt Disney Company to evaluate and optimize product and packaging design, digital media, mobile applications, interfaces and marketing strategy. He also oversaw the development of software solutions using eye tracking and biometrics, as well as the first dedicated eye-tracking analytics tool for VR. In 2018, Acuity was acquired by world-leading eye tracking manufacturer Tobii AB, where Tim continued to lead the UK research team before starting independent consultancy services in the field of visual neuroscience, for clients including Google, Church &amp; Dwight and Walnut Unlimited.&lt;/p&gt;
&lt;p&gt;Tim is a published researcher and award-winning educator and has developed and implemented neuroscience programs for a range of academic and commercial clients. Tim is a regular speaker on the conference circuit and has contributed to several TV and radio programs including Channel 4's The Secret Life of Buildings, C4's Embarrassing Bodies, BBC1's Secrets of the Sales and Radio 4's Design Dimension. He was a scientific advisor for the 2015 Toyota Tacoma "Go Out and Play: Fun Games" ad campaign and was awarded Paper of the Year at the Marketing Week Insight Show 2017 in London for his presentation on using eye-tracking to detect unconscious shopper behavior.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.tobii.com/seeing-blind-spots-using-eye-1"&gt;&lt;img src="http://video.tobii.com/64968575/70860921/e6df83b6430bcadd57ffa372b75930a4/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 14 Sep 2021 14:50:51 GMT</pubDate>
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            <itunes:summary>In a BBC radio program Tim was described as a "neuroscientist gone rogue" because he now applies his knowledge as a vision scientist to commercial issues in design optimization and behavioral change.
After graduating with a degree in Mathematics (University of Sheffield, UK), Tim traveled the world as a software developer, living and working in the US, Asia and Switzerland. He returned to university in 2005 to study Psychology and completed his PhD in visual neuroscience, decision making and aesthetic perception at Royal Holloway, University of London in 2010; where he continues to research and teach as he is an honorary research associate. In 2011, he co-founded Acuity Intelligence Ltd, which defined itself as a research company based on scientific principles, specializing in real-world applications of eye tracking, biometrics and cognitive neuroscience.
During his 7 years as Research Director, he led all research and development within the company, working with companies as diverse as P&amp;G, Coca-Cola, Unilever, GSK, BAe Systems, Ralph Lauren, BskyB, Jaguar Land Rover, The Guardian, Premier Foods and Walt Disney Company to evaluate and optimize product and packaging design, digital media, mobile applications, interfaces and marketing strategy. He also oversaw the development of software solutions using eye tracking and biometrics, as well as the first dedicated eye-tracking analytics tool for VR. In 2018, Acuity was acquired by world-leading eye tracking manufacturer Tobii AB, where Tim continued to lead the UK research team before starting independent consultancy services in the field of visual neuroscience, for clients including Google, Church &amp; Dwight and Walnut Unlimited.
Tim is a published researcher and award-winning educator and has developed and implemented neuroscience programs for a range of academic and commercial clients. Tim is a regular speaker on the conference circuit and has contributed to several TV and radio programs including Channel 4's The Secret Life of Buildings, C4's Embarrassing Bodies, BBC1's Secrets of the Sales and Radio 4's Design Dimension. He was a scientific advisor for the 2015 Toyota Tacoma "Go Out and Play: Fun Games" ad campaign and was awarded Paper of the Year at the Marketing Week Insight Show 2017 in London for his presentation on using eye-tracking to detect unconscious shopper behavior.</itunes:summary>
            <itunes:subtitle>In a BBC radio program Tim was described as a "neuroscientist gone rogue" because he now applies his knowledge as a vision scientist to commercial issues in design optimization and behavioral change.
After graduating with a degree in Mathematics...</itunes:subtitle>
            <itunes:author>Tobii</itunes:author>
            <itunes:duration>46:23</itunes:duration>
            <media:description type="html">&lt;p&gt;In a BBC radio program Tim was described as a "neuroscientist gone rogue" because he now applies his knowledge as a vision scientist to commercial issues in design optimization and behavioral change.&lt;/p&gt;
&lt;p&gt;After graduating with a degree in Mathematics (University of Sheffield, UK), Tim traveled the world as a software developer, living and working in the US, Asia and Switzerland. He returned to university in 2005 to study Psychology and completed his PhD in visual neuroscience, decision making and aesthetic perception at Royal Holloway, University of London in 2010; where he continues to research and teach as he is an honorary research associate. In 2011, he co-founded Acuity Intelligence Ltd, which defined itself as a research company based on scientific principles, specializing in real-world applications of eye tracking, biometrics and cognitive neuroscience.&lt;/p&gt;
&lt;p&gt;During his 7 years as Research Director, he led all research and development within the company, working with companies as diverse as P&amp;G, Coca-Cola, Unilever, GSK, BAe Systems, Ralph Lauren, BskyB, Jaguar Land Rover, The Guardian, Premier Foods and Walt Disney Company to evaluate and optimize product and packaging design, digital media, mobile applications, interfaces and marketing strategy. He also oversaw the development of software solutions using eye tracking and biometrics, as well as the first dedicated eye-tracking analytics tool for VR. In 2018, Acuity was acquired by world-leading eye tracking manufacturer Tobii AB, where Tim continued to lead the UK research team before starting independent consultancy services in the field of visual neuroscience, for clients including Google, Church &amp; Dwight and Walnut Unlimited.&lt;/p&gt;
&lt;p&gt;Tim is a published researcher and award-winning educator and has developed and implemented neuroscience programs for a range of academic and commercial clients. Tim is a regular speaker on the conference circuit and has contributed to several TV and radio programs including Channel 4's The Secret Life of Buildings, C4's Embarrassing Bodies, BBC1's Secrets of the Sales and Radio 4's Design Dimension. He was a scientific advisor for the 2015 Toyota Tacoma "Go Out and Play: Fun Games" ad campaign and was awarded Paper of the Year at the Marketing Week Insight Show 2017 in London for his presentation on using eye-tracking to detect unconscious shopper behavior.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.tobii.com/seeing-blind-spots-using-eye-1"&gt;&lt;img src="http://video.tobii.com/64968575/70860921/e6df83b6430bcadd57ffa372b75930a4/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>Seeing blind spots: Using eye tracking to reveal users' hidden challenges -...</title>
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            <description>&lt;p&gt;En un programa de radio de la BBC, Tim fue descrito como un "neurocientífico que se ha vuelto pícaro" porque ahora aplica su conocimiento como científico de la visión a cuestiones comerciales en la optimización del diseño y el cambio de comportamiento.&lt;/p&gt;
&lt;p&gt;Después de graduarse con un título en Matemáticas (Universidad de Sheffield, Reino Unido), Tim viajó por el mundo como desarrollador de software, viviendo y trabajando en los Estados Unidos, Asia y Suiza. Regresó a la universidad en 2005 para estudiar Psicología y completó su doctorado en neurociencia visual, toma de decisiones y percepción estética en Royal Holloway, Universidad de Londres en 2010; donde continúa investigando y enseñando ya que es investigador asociado honorario. En 2011, cofundó Acuity Intelligence Ltd, que se definió como una empresa de investigación basada en principios científicos, especializada en aplicaciones del mundo real de seguimiento ocular, biometría y neurociencia cognitiva.&lt;/p&gt;
&lt;p&gt;Durante sus 7 años como Director de Investigación, dirigió toda la investigación y el desarrollo dentro de la compañía, trabajando con compañías tan diversas como P&amp;G, Coca-Cola, Unilever, GSK, BAe Systems, Ralph Lauren, BskyB, Jaguar Land Rover, The Guardian, Premier Foods y Walt Disney Company para evaluar y optimizar el diseño de productos y empaques, medios digitales, aplicaciones móviles, interfaces y estrategia de marketing. También supervisó el desarrollo de soluciones de software que utilizan seguimiento ocular y biometría, así como la primera herramienta de análisis de seguimiento ocular dedicada para vr. En 2018, Acuity fue adquirida por el fabricante líder mundial de seguimiento ocular Tobii AB, donde Tim continuó liderando el equipo de investigación del Reino Unido antes de comenzar los servicios de consultoría independientes en el campo de la neurociencia visual, para clientes como Google, Church &amp; Dwight y Walnut Unlimited.&lt;/p&gt;
&lt;p&gt;Tim es un investigador publicado y educador galardonado y ha desarrollado e implementado programas de neurociencia para una variedad de clientes académicos y comerciales. Tim es un orador habitual en el circuito de conferencias y ha contribuido a varios programas de televisión y radio, incluyendo The Secret Life of Buildings de Channel 4, Embarrassing Bodies de C4, Secrets of the Sales de BBC1 y Design Dimension de Radio 4. Fue asesor científico de la campaña publicitaria "Go Out and Play: Fun Games" de Toyota Tacoma 2015 y fue galardonado con el Papel del Año en el Marketing Week Insight Show 2017 en Londres por su presentación sobre el uso del seguimiento ocular para detectar el comportamiento inconsciente del comprador.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.tobii.com/seeing-blind-spots-using-eye"&gt;&lt;img src="http://video.tobii.com/64968580/70860392/87a904f5d137dc95bf028b07c3c52c10/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 14 Sep 2021 14:03:17 GMT</pubDate>
            <media:title>Seeing blind spots: Using eye tracking to reveal users' hidden challenges -...</media:title>
            <itunes:summary>En un programa de radio de la BBC, Tim fue descrito como un "neurocientífico que se ha vuelto pícaro" porque ahora aplica su conocimiento como científico de la visión a cuestiones comerciales en la optimización del diseño y el cambio de comportamiento.
Después de graduarse con un título en Matemáticas (Universidad de Sheffield, Reino Unido), Tim viajó por el mundo como desarrollador de software, viviendo y trabajando en los Estados Unidos, Asia y Suiza. Regresó a la universidad en 2005 para estudiar Psicología y completó su doctorado en neurociencia visual, toma de decisiones y percepción estética en Royal Holloway, Universidad de Londres en 2010; donde continúa investigando y enseñando ya que es investigador asociado honorario. En 2011, cofundó Acuity Intelligence Ltd, que se definió como una empresa de investigación basada en principios científicos, especializada en aplicaciones del mundo real de seguimiento ocular, biometría y neurociencia cognitiva.
Durante sus 7 años como Director de Investigación, dirigió toda la investigación y el desarrollo dentro de la compañía, trabajando con compañías tan diversas como P&amp;G, Coca-Cola, Unilever, GSK, BAe Systems, Ralph Lauren, BskyB, Jaguar Land Rover, The Guardian, Premier Foods y Walt Disney Company para evaluar y optimizar el diseño de productos y empaques, medios digitales, aplicaciones móviles, interfaces y estrategia de marketing. También supervisó el desarrollo de soluciones de software que utilizan seguimiento ocular y biometría, así como la primera herramienta de análisis de seguimiento ocular dedicada para vr. En 2018, Acuity fue adquirida por el fabricante líder mundial de seguimiento ocular Tobii AB, donde Tim continuó liderando el equipo de investigación del Reino Unido antes de comenzar los servicios de consultoría independientes en el campo de la neurociencia visual, para clientes como Google, Church &amp; Dwight y Walnut Unlimited.
Tim es un investigador publicado y educador galardonado y ha desarrollado e implementado programas de neurociencia para una variedad de clientes académicos y comerciales. Tim es un orador habitual en el circuito de conferencias y ha contribuido a varios programas de televisión y radio, incluyendo The Secret Life of Buildings de Channel 4, Embarrassing Bodies de C4, Secrets of the Sales de BBC1 y Design Dimension de Radio 4. Fue asesor científico de la campaña publicitaria "Go Out and Play: Fun Games" de Toyota Tacoma 2015 y fue galardonado con el Papel del Año en el Marketing Week Insight Show 2017 en Londres por su presentación sobre el uso del seguimiento ocular para detectar el comportamiento inconsciente del comprador.</itunes:summary>
            <itunes:subtitle>En un programa de radio de la BBC, Tim fue descrito como un "neurocientífico que se ha vuelto pícaro" porque ahora aplica su conocimiento como científico de la visión a cuestiones comerciales en la optimización del diseño y el cambio de...</itunes:subtitle>
            <itunes:author>Tobii</itunes:author>
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            <media:description type="html">&lt;p&gt;En un programa de radio de la BBC, Tim fue descrito como un "neurocientífico que se ha vuelto pícaro" porque ahora aplica su conocimiento como científico de la visión a cuestiones comerciales en la optimización del diseño y el cambio de comportamiento.&lt;/p&gt;
&lt;p&gt;Después de graduarse con un título en Matemáticas (Universidad de Sheffield, Reino Unido), Tim viajó por el mundo como desarrollador de software, viviendo y trabajando en los Estados Unidos, Asia y Suiza. Regresó a la universidad en 2005 para estudiar Psicología y completó su doctorado en neurociencia visual, toma de decisiones y percepción estética en Royal Holloway, Universidad de Londres en 2010; donde continúa investigando y enseñando ya que es investigador asociado honorario. En 2011, cofundó Acuity Intelligence Ltd, que se definió como una empresa de investigación basada en principios científicos, especializada en aplicaciones del mundo real de seguimiento ocular, biometría y neurociencia cognitiva.&lt;/p&gt;
&lt;p&gt;Durante sus 7 años como Director de Investigación, dirigió toda la investigación y el desarrollo dentro de la compañía, trabajando con compañías tan diversas como P&amp;G, Coca-Cola, Unilever, GSK, BAe Systems, Ralph Lauren, BskyB, Jaguar Land Rover, The Guardian, Premier Foods y Walt Disney Company para evaluar y optimizar el diseño de productos y empaques, medios digitales, aplicaciones móviles, interfaces y estrategia de marketing. También supervisó el desarrollo de soluciones de software que utilizan seguimiento ocular y biometría, así como la primera herramienta de análisis de seguimiento ocular dedicada para vr. En 2018, Acuity fue adquirida por el fabricante líder mundial de seguimiento ocular Tobii AB, donde Tim continuó liderando el equipo de investigación del Reino Unido antes de comenzar los servicios de consultoría independientes en el campo de la neurociencia visual, para clientes como Google, Church &amp; Dwight y Walnut Unlimited.&lt;/p&gt;
&lt;p&gt;Tim es un investigador publicado y educador galardonado y ha desarrollado e implementado programas de neurociencia para una variedad de clientes académicos y comerciales. Tim es un orador habitual en el circuito de conferencias y ha contribuido a varios programas de televisión y radio, incluyendo The Secret Life of Buildings de Channel 4, Embarrassing Bodies de C4, Secrets of the Sales de BBC1 y Design Dimension de Radio 4. Fue asesor científico de la campaña publicitaria "Go Out and Play: Fun Games" de Toyota Tacoma 2015 y fue galardonado con el Papel del Año en el Marketing Week Insight Show 2017 en Londres por su presentación sobre el uso del seguimiento ocular para detectar el comportamiento inconsciente del comprador.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.tobii.com/seeing-blind-spots-using-eye"&gt;&lt;img src="http://video.tobii.com/64968580/70860392/87a904f5d137dc95bf028b07c3c52c10/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>Eye tracking recording of a user test of product messaging</title>
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            <description>&lt;p&gt;Gaze recording of an eye tracking user test with focus on testing messaging conducted with the Mobile Testing Accessory and Tobii Pro Nano.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.tobii.com/eye-tracking-recording-of-a-user-2"&gt;&lt;img src="http://video.tobii.com/60445029/64213611/43c967e35f862551880c7d3ed6f4848d/standard/download-2-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Mon, 31 Aug 2020 07:16:40 GMT</pubDate>
            <media:title>Eye tracking recording of a user test of product messaging</media:title>
            <itunes:summary>Gaze recording of an eye tracking user test with focus on testing messaging conducted with the Mobile Testing Accessory and Tobii Pro Nano.</itunes:summary>
            <itunes:subtitle>Gaze recording of an eye tracking user test with focus on testing messaging conducted with the Mobile Testing Accessory and Tobii Pro Nano.</itunes:subtitle>
            <itunes:author>Tobii</itunes:author>
            <itunes:duration>01:17</itunes:duration>
            <media:description type="html">&lt;p&gt;Gaze recording of an eye tracking user test with focus on testing messaging conducted with the Mobile Testing Accessory and Tobii Pro Nano.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.tobii.com/eye-tracking-recording-of-a-user-2"&gt;&lt;img src="http://video.tobii.com/60445029/64213611/43c967e35f862551880c7d3ed6f4848d/standard/download-2-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>ux experience</category>
            <category>ux mobile testing</category>
            <category>ux research</category>
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            <category>ux testing tool</category>
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            <title>Eye tracking recording of a user test on product listing page</title>
            <link>http://video.tobii.com/eye-tracking-recording-of-a-user</link>
            <description>&lt;p&gt;Gaze recording of an eye tracking user test on a product landing page conducted with the Mobile Testing Accessory and Tobii Pro Nano.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.tobii.com/eye-tracking-recording-of-a-user"&gt;&lt;img src="http://video.tobii.com/60445192/64190049/8ec91a2b4d275b374403002e14d071b2/standard/download-2-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Fri, 28 Aug 2020 10:45:12 GMT</pubDate>
            <media:title>Eye tracking recording of a user test on product listing page</media:title>
            <itunes:summary>Gaze recording of an eye tracking user test on a product landing page conducted with the Mobile Testing Accessory and Tobii Pro Nano.</itunes:summary>
            <itunes:subtitle>Gaze recording of an eye tracking user test on a product landing page conducted with the Mobile Testing Accessory and Tobii Pro Nano.</itunes:subtitle>
            <itunes:author>Tobii</itunes:author>
            <itunes:duration>00:13</itunes:duration>
            <media:description type="html">&lt;p&gt;Gaze recording of an eye tracking user test on a product landing page conducted with the Mobile Testing Accessory and Tobii Pro Nano.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.tobii.com/eye-tracking-recording-of-a-user"&gt;&lt;img src="http://video.tobii.com/60445192/64190049/8ec91a2b4d275b374403002e14d071b2/standard/download-2-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>UX experience</category>
            <category>ux research</category>
            <category>UX studies</category>
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