Tobii lisa.pokrupa@tobii.com https://video.tobii.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Tobii episodic no https://video.tobii.com/files/rv1.3/sitelogo.gif https://video.tobii.com http://video.tobii.com/como-llamar-la-atencion-a-traves <p>Magister en Administración -MBA, Magíster en Dirección de Marketing y Gestión Comercial de la Universidad de Barcelona, especialista en Mercadeo y Negociadora Internacional de la Universidad EAFIT. Con amplia experiencia en proyectos de investigación de mercados con metodologías de Neuromarketing.</p><p><a href="http://video.tobii.com/como-llamar-la-atencion-a-traves"><img src="http://video.tobii.com/64968556/70858367/b9e387e34444765b8b5b8941f54282f5/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> http://video.tobii.com/photo/70858367 Tue, 14 Sep 2021 12:48:35 GMT Cómo llamar la atención a través del Packaging: Evaluación con Eye Tracking -... Magister en Administración -MBA, Magíster en Dirección de Marketing y Gestión Comercial de la Universidad de Barcelona, especialista en Mercadeo y Negociadora Internacional de la Universidad EAFIT. Con amplia experiencia en proyectos de investigación de mercados con metodologías de Neuromarketing. Magister en Administración -MBA, Magíster en Dirección de Marketing y Gestión Comercial de la Universidad de Barcelona, especialista en Mercadeo y Negociadora Internacional de la Universidad EAFIT. Con amplia experiencia en proyectos de... Tobii 28:02 <p>Magister en Administración -MBA, Magíster en Dirección de Marketing y Gestión Comercial de la Universidad de Barcelona, especialista en Mercadeo y Negociadora Internacional de la Universidad EAFIT. Con amplia experiencia en proyectos de investigación de mercados con metodologías de Neuromarketing.</p><p><a href="http://video.tobii.com/como-llamar-la-atencion-a-traves"><img src="http://video.tobii.com/64968556/70858367/b9e387e34444765b8b5b8941f54282f5/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> latam market research mrux packaging research shopper studies user experience ux http://video.tobii.com/how-eye-tracking-insights-improve <p>In this webinar, Jennifer Heuss, linguistic anthropologist and shopper insights expert, and Jon Ward, Commercial Director EMEA Tobii Pro, discuss how state-of-the-art shopper research informs and improves store design&nbsp;decisions. Illustrated with numerous examples they show how the integration of eye tracking not only delivers astonishing insights on consumer behavior but also creates true competitive advantage.</p><p><a href="http://video.tobii.com/how-eye-tracking-insights-improve"><img src="http://video.tobii.com/60445027/64624220/7084aecda920ea9acb032df8f059f2f4/standard/download-7-thumbnail.jpg" width="600" height="338"/></a></p> http://video.tobii.com/photo/64624220 Wed, 07 Oct 2020 14:39:44 GMT How eye tracking insights improve retail store design In this webinar, Jennifer Heuss, linguistic anthropologist and shopper insights expert, and Jon Ward, Commercial Director EMEA Tobii Pro, discuss how state-of-the-art shopper research informs and improves store designdecisions. Illustrated with numerous examples they show how the integration of eye tracking not only delivers astonishing insights on consumer behavior but also creates true competitive advantage. In this webinar, Jennifer Heuss, linguistic anthropologist and shopper insights expert, and Jon Ward, Commercial Director EMEA Tobii Pro, discuss how state-of-the-art shopper research informs and improves store designdecisions. Illustrated with... Tobii 48:22 <p>In this webinar, Jennifer Heuss, linguistic anthropologist and shopper insights expert, and Jon Ward, Commercial Director EMEA Tobii Pro, discuss how state-of-the-art shopper research informs and improves store design&nbsp;decisions. Illustrated with numerous examples they show how the integration of eye tracking not only delivers astonishing insights on consumer behavior but also creates true competitive advantage.</p><p><a href="http://video.tobii.com/how-eye-tracking-insights-improve"><img src="http://video.tobii.com/60445027/64624220/7084aecda920ea9acb032df8f059f2f4/standard/download-7-thumbnail.jpg" width="600" height="338"/></a></p> eyetracking shopper insights shopper research shopper studies tobiipro webinar