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            <itunes:summary>Two drawbacks to qualitative research are that out-of-contexttraditional interviewing can be unreliable and in-context“Think-Aloud” interviewing can be misleading. The Retrospective Think-Aloud Interview (RTA), a research method that only eye tracking can enable, providesa way to capture all of the detailed, second-by-second insights from a “Think-Aloud”while maintaining the unobtrusiveness of a traditional interview. Learn more about it in the video.</itunes:summary>
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            <media:description type="html">&lt;p&gt;Two drawbacks to qualitative research are that out-of-context&amp;nbsp;traditional interviewing can be unreliable and in-context&amp;nbsp;“Think-Aloud” interviewing can be misleading. The Retrospective Think-Aloud Interview (RTA), a research method that only eye tracking can enable, provides&amp;nbsp;a way to capture all of the detailed, second-by-second insights from a “Think-Aloud”&amp;nbsp;while maintaining the unobtrusiveness of a traditional interview. Learn more about it in the video.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.tobii.com/enhancing-qualitative-research-the"&gt;&lt;img src="http://video.tobii.com/49543326/50266714/03d9eb99e6213cea90de0190aed49fd5/standard/download-27-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>Fast facts / Earning Attention: How to optimize attention to your TV ads</title>
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            <media:title>Fast facts / Earning Attention: How to optimize attention to your TV ads</media:title>
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            <title>Eye tracking reveals biases in evidence interpretation.</title>
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            <description>&lt;p&gt;&lt;div&gt;The interpretation of forensic evidence is inherently flawed by human biases which can lead to inaccurate or misleading conclusions.&amp;nbsp;Tobii Pro Insight is helping researchers at&amp;nbsp;UCL’s Department of Security and Crime Science Center for the Forensic Sciences use eye tracking to examine the visual assessment processes within the field of forensic anthropology. The aim is to identify factors which&amp;nbsp;influence varied interpretations and develop standardized methods of inspection to increase the accuracy of conclusions.&amp;nbsp;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.tobii.com/eye-tracking-reveals-biases-in"&gt;&lt;img src="http://video.tobii.com/13968030/37525666/ac10dd6770bc7637b15f0f8062d7f2c3/standard/download-9-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <media:title>Eye tracking reveals biases in evidence interpretation.</media:title>
            <itunes:summary>The interpretation of forensic evidence is inherently flawed by human biases which can lead to inaccurate or misleading conclusions.Tobii Pro Insight is helping researchers atUCL’s Department of Security and Crime Science Center for the Forensic Sciences use eye tracking to examine the visual assessment processes within the field of forensic anthropology. The aim is to identify factors whichinfluence varied interpretations and develop standardized methods of inspection to increase the accuracy of conclusions.</itunes:summary>
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            <itunes:duration>02:01</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;div&gt;The interpretation of forensic evidence is inherently flawed by human biases which can lead to inaccurate or misleading conclusions.&amp;nbsp;Tobii Pro Insight is helping researchers at&amp;nbsp;UCL’s Department of Security and Crime Science Center for the Forensic Sciences use eye tracking to examine the visual assessment processes within the field of forensic anthropology. The aim is to identify factors which&amp;nbsp;influence varied interpretations and develop standardized methods of inspection to increase the accuracy of conclusions.&amp;nbsp;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.tobii.com/eye-tracking-reveals-biases-in"&gt;&lt;img src="http://video.tobii.com/13968030/37525666/ac10dd6770bc7637b15f0f8062d7f2c3/standard/download-9-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>Uncovering biases within forensic anthropology using eye tracking</title>
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            <description>&lt;p&gt;&lt;p&gt;A lot of conclusions in forensic science are dependent on human interpretation and can be impacted by skill level, past professional experience, and predetermined context. Tobii Pro Insight is helping UCL’s Department of Security and Crime Science Center for the Forensic Sciences use eye tracking to examine the visual assessment processes of forensic anthropologists. It's hoped this information can be used to standardize inspection methods and improve the accuracy of conclusions.&amp;nbsp;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.tobii.com/uncovering-biases-within-forensic"&gt;&lt;img src="http://video.tobii.com/13968033/37525803/cc89c2503c09ce020f93409e8afb4e93/standard/download-6-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Thu, 13 Dec 2018 11:40:35 GMT</pubDate>
            <media:title>Uncovering biases within forensic anthropology using eye tracking</media:title>
            <itunes:summary>A lot of conclusions in forensic science are dependent on human interpretation and can be impacted by skill level, past professional experience, and predetermined context. Tobii Pro Insight is helping UCL’s Department of Security and Crime Science Center for the Forensic Sciences use eye tracking to examine the visual assessment processes of forensic anthropologists. It's hoped this information can be used to standardize inspection methods and improve the accuracy of conclusions.</itunes:summary>
            <itunes:subtitle>A lot of conclusions in forensic science are dependent on human interpretation and can be impacted by skill level, past professional experience, and predetermined context. Tobii Pro Insight is helping UCL’s Department of Security and Crime Science...</itunes:subtitle>
            <itunes:author>Tobii</itunes:author>
            <itunes:duration>01:01</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;A lot of conclusions in forensic science are dependent on human interpretation and can be impacted by skill level, past professional experience, and predetermined context. Tobii Pro Insight is helping UCL’s Department of Security and Crime Science Center for the Forensic Sciences use eye tracking to examine the visual assessment processes of forensic anthropologists. It's hoped this information can be used to standardize inspection methods and improve the accuracy of conclusions.&amp;nbsp;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.tobii.com/uncovering-biases-within-forensic"&gt;&lt;img src="http://video.tobii.com/13968033/37525803/cc89c2503c09ce020f93409e8afb4e93/standard/download-6-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>Evidence Interpretation</category>
            <category>Eye Tracking</category>
            <category>Forensic Anthropology</category>
            <category>Forensic Science</category>
            <category>glasses 2</category>
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            <title>How to Own Consumer Attention at 4 Critical Touchpoints using Eye Tracking -...</title>
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            <description>&lt;p&gt;&lt;span&gt;Don’t rely solely on what customers tell you – learn
how to make
eye tracking your most powerful consumer
journey analysis tool&lt;span&gt; by seeing what they see. Read the full article &lt;a href="https://www.tobiipro.com/blog/how-to-own-consumer-attention-4-touchpoints-eye-tracking/"&gt;here&lt;/a&gt;&amp;nbsp;or visit &lt;a href="https://www.tobiipro.com/insight/solutions/consumer-journey/"&gt;Tobii Pro Insight&lt;/a&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.tobii.com/how-to-own-consumer-attention-at-4"&gt;&lt;img src="http://video.tobii.com/27288173/35285337/cf66c857e4e9818f20b1884f4d3a6a50/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 22 Aug 2018 11:56:27 GMT</pubDate>
            <media:title>How to Own Consumer Attention at 4 Critical Touchpoints using Eye Tracking -...</media:title>
            <itunes:summary>Don’t rely solely on what customers tell you – learn
how to make
eye tracking your most powerful consumer
journey analysis tool by seeing what they see. Read the full article hereor visit Tobii Pro Insight.</itunes:summary>
            <itunes:subtitle>Don’t rely solely on what customers tell you – learn
how to make
eye tracking your most powerful consumer
journey analysis tool by seeing what they see. Read the full article hereor visit Tobii Pro Insight.</itunes:subtitle>
            <itunes:author>Tobii</itunes:author>
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how to make
eye tracking your most powerful consumer
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            <description>&lt;p&gt;&lt;ul&gt;Eye tracking study carried out by Tobii Pro Insight at H&amp;amp;H Castings’ metal foundry to determine methods that would cut training times and improve safety. Visit our website for more details and to download&amp;nbsp;the report:&amp;nbsp;&lt;a href="https://www.tobiipro.com/insight/cases/hh-castings/"&gt;https://www.tobiipro.com/insight/cases/hh-castings/&lt;/a&gt;&lt;/ul&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.tobii.com/improve-safety-and-training-with-eye-tracking"&gt;&lt;img src="http://video.tobii.com/19476793/20168391/dfdcde435bf604f92dcdce298ea28f48/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Fri, 01 Dec 2017 12:27:59 GMT</pubDate>
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            <itunes:summary>Eye tracking study carried out by Tobii Pro Insight at HH Castings’ metal foundry to determine methods that would cut training times and improve safety. Visit our website for more details and to downloadthe report:https://www.tobiipro.com/insight/cases/hh-castings/</itunes:summary>
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            <itunes:author>Tobii</itunes:author>
            <itunes:duration>00:34</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;ul&gt;Eye tracking study carried out by Tobii Pro Insight at H&amp;amp;H Castings’ metal foundry to determine methods that would cut training times and improve safety. Visit our website for more details and to download&amp;nbsp;the report:&amp;nbsp;&lt;a href="https://www.tobiipro.com/insight/cases/hh-castings/"&gt;https://www.tobiipro.com/insight/cases/hh-castings/&lt;/a&gt;&lt;/ul&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.tobii.com/improve-safety-and-training-with-eye-tracking"&gt;&lt;img src="http://video.tobii.com/19476793/20168391/dfdcde435bf604f92dcdce298ea28f48/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>Optimizing media content engagement with Eye Tracking</title>
            <link>http://video.tobii.com/optimizing-media-content-engagement</link>
            <description>&lt;p&gt;&lt;p&gt;Eye tracking data provides an in-depth look into the
minds of consumers. This video outlines how attention data can be collected in
dynamic environments including the home, or on the go - on multiple screens and
devices. The insights obtained from eye tracking research help brands,
marketers and advertisers on how consumers engage with their media content in
people’s everyday life.&amp;nbsp;&amp;nbsp;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.tobii.com/optimizing-media-content-engagement"&gt;&lt;img src="http://video.tobii.com/19476792/19746337/291142295a0b624858581ceb53db4263/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <itunes:summary>Eye tracking data provides an in-depth look into the
minds of consumers. This video outlines how attention data can be collected in
dynamic environments including the home, or on the go - on multiple screens and
devices. The insights obtained from eye tracking research help brands,
marketers and advertisers on how consumers engage with their media content in
people’s everyday life.</itunes:summary>
            <itunes:subtitle>Eye tracking data provides an in-depth look into the
minds of consumers. This video outlines how attention data can be collected in
dynamic environments including the home, or on the go - on multiple screens and
devices. The insights obtained from...</itunes:subtitle>
            <itunes:author>Tobii</itunes:author>
            <itunes:duration>00:55</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;Eye tracking data provides an in-depth look into the
minds of consumers. This video outlines how attention data can be collected in
dynamic environments including the home, or on the go - on multiple screens and
devices. The insights obtained from eye tracking research help brands,
marketers and advertisers on how consumers engage with their media content in
people’s everyday life.&amp;nbsp;&amp;nbsp;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.tobii.com/optimizing-media-content-engagement"&gt;&lt;img src="http://video.tobii.com/19476792/19746337/291142295a0b624858581ceb53db4263/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>Shopper research in grocery store and convenience store environments</title>
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            <description>&lt;p&gt;In order to successfully plan everything from store layout to display and in-store communication, businesses must understand the shopper’s journey and path to purchase. Watch this video to learn more.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.tobii.com/shopper-research-in-grocery-store-and-convenience"&gt;&lt;img src="http://video.tobii.com/19476792/19833342/13034cccc2d75d71c1ff02cfba8be072/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Thu, 09 Nov 2017 07:26:43 GMT</pubDate>
            <media:title>Shopper research in grocery store and convenience store environments</media:title>
            <itunes:summary>In order to successfully plan everything from store layout to display and in-store communication, businesses must understand the shopper’s journey and path to purchase. Watch this video to learn more.</itunes:summary>
            <itunes:subtitle>In order to successfully plan everything from store layout to display and in-store communication, businesses must understand the shopper’s journey and path to purchase. Watch this video to learn more.</itunes:subtitle>
            <itunes:author>Tobii</itunes:author>
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            <media:description type="html">&lt;p&gt;In order to successfully plan everything from store layout to display and in-store communication, businesses must understand the shopper’s journey and path to purchase. Watch this video to learn more.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.tobii.com/shopper-research-in-grocery-store-and-convenience"&gt;&lt;img src="http://video.tobii.com/19476792/19833342/13034cccc2d75d71c1ff02cfba8be072/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>Tobii Pro Insight Research Services</title>
            <link>http://video.tobii.com/tobii-pro-insight-research-services</link>
            <description>&lt;p&gt;&lt;p&gt;&lt;i&gt;Tobii Pro Insight
Research Services offers comprehensive eye tracking studies that help you
understand your customers in a more efficient way. We possess the necessary eye tracking tools and
expertise in order to bring you cutting-edge implicit visual behavior analysis
without the time, knowledge, and resource commitments of developing in-house
capabilities. Watch this
video to learn more about how Pro Insight Research Services can help bring you
actionable information.&lt;/i&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.tobii.com/tobii-pro-insight-research-services"&gt;&lt;img src="http://video.tobii.com/12732915/13232753/bc6d5574d8abe7fdd8dfec643a4d996d/standard/download-2-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Thu, 21 Apr 2016 10:21:55 GMT</pubDate>
            <media:title>Tobii Pro Insight Research Services</media:title>
            <itunes:summary>Tobii Pro Insight
Research Services offers comprehensive eye tracking studies that help you
understand your customers in a more efficient way. We possess the necessary eye tracking tools and
expertise in order to bring you cutting-edge implicit visual behavior analysis
without the time, knowledge, and resource commitments of developing in-house
capabilities. Watch this
video to learn more about how Pro Insight Research Services can help bring you
actionable information.</itunes:summary>
            <itunes:subtitle>Tobii Pro Insight
Research Services offers comprehensive eye tracking studies that help you
understand your customers in a more efficient way. We possess the necessary eye tracking tools and
expertise in order to bring you cutting-edge implicit...</itunes:subtitle>
            <itunes:author>Tobii</itunes:author>
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            <media:description type="html">&lt;p&gt;&lt;p&gt;&lt;i&gt;Tobii Pro Insight
Research Services offers comprehensive eye tracking studies that help you
understand your customers in a more efficient way. We possess the necessary eye tracking tools and
expertise in order to bring you cutting-edge implicit visual behavior analysis
without the time, knowledge, and resource commitments of developing in-house
capabilities. Watch this
video to learn more about how Pro Insight Research Services can help bring you
actionable information.&lt;/i&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.tobii.com/tobii-pro-insight-research-services"&gt;&lt;img src="http://video.tobii.com/12732915/13232753/bc6d5574d8abe7fdd8dfec643a4d996d/standard/download-2-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>unilever</category>
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