Tobii lisa.pokrupa@tobii.com https://video.tobii.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Tobii episodic no https://video.tobii.com/files/rv1.3/sitelogo.gif https://video.tobii.com http://video.tobii.com/enhancing-qualitative-research-the <p>Two drawbacks to qualitative research are that out-of-context&nbsp;traditional interviewing can be unreliable and in-context&nbsp;“Think-Aloud” interviewing can be misleading. The Retrospective Think-Aloud Interview (RTA), a research method that only eye tracking can enable, provides&nbsp;a way to capture all of the detailed, second-by-second insights from a “Think-Aloud”&nbsp;while maintaining the unobtrusiveness of a traditional interview. Learn more about it in the video.</p><p><a href="http://video.tobii.com/enhancing-qualitative-research-the"><img src="http://video.tobii.com/49543326/50266714/03d9eb99e6213cea90de0190aed49fd5/standard/download-27-thumbnail.jpg" width="600" height="338"/></a></p> http://video.tobii.com/photo/50266714 Tue, 30 Apr 2019 07:42:09 GMT Enhancing qualitative research: the Retrospective Think-Aloud Interview (RTA) Two drawbacks to qualitative research are that out-of-contexttraditional interviewing can be unreliable and in-context“Think-Aloud” interviewing can be misleading. The Retrospective Think-Aloud Interview (RTA), a research method that only eye tracking can enable, providesa way to capture all of the detailed, second-by-second insights from a “Think-Aloud”while maintaining the unobtrusiveness of a traditional interview. Learn more about it in the video. Two drawbacks to qualitative research are that out-of-contexttraditional interviewing can be unreliable and in-context“Think-Aloud” interviewing can be misleading. The Retrospective Think-Aloud Interview (RTA), a research method that only eye... Tobii 01:50 <p>Two drawbacks to qualitative research are that out-of-context&nbsp;traditional interviewing can be unreliable and in-context&nbsp;“Think-Aloud” interviewing can be misleading. The Retrospective Think-Aloud Interview (RTA), a research method that only eye tracking can enable, provides&nbsp;a way to capture all of the detailed, second-by-second insights from a “Think-Aloud”&nbsp;while maintaining the unobtrusiveness of a traditional interview. Learn more about it in the video.</p><p><a href="http://video.tobii.com/enhancing-qualitative-research-the"><img src="http://video.tobii.com/49543326/50266714/03d9eb99e6213cea90de0190aed49fd5/standard/download-27-thumbnail.jpg" width="600" height="338"/></a></p> eye tracking market research qualitative research research think-aloud tobii pro tobii pro insight user testing vr x3